"Jim has encapsulated the essence of great lawyering by showing the right methodology to greatness - and the mistakes that can be made on the path to success."
- Betiayn Tursi
Editor of Marketing the Law Firm

This gem of a little book provides the critical tenents of client service, retention and business development that any lawyer must understand in order to stand-out from peers and competitiors.

Portable, easy-to-read and written by a nationally recognized clegal marketing expert, The Essential Little Book of Great Lawyering is a helpful tool to get you focused on clients and increasing revenue.

"Hi Jim-
Just Wanted you to know I read your latest little book on Great Lawyering the other night and loved it! Every law firm should be handing those out to every summer associate and every new lawyer. The more I think about it, law firms should give them to every employee so they can understand what is important to the success of the lawyers they support, thus allowing them to help them more effectively.

Anyhow...just wanted to touch base and let you know how much I enjoyed your words!"

Nancy Myrland, President
Myrland Marketing, Inc.

author jim durham

Author Jim Durham is a lawyer, a former in-house counsel and a business executive living in Dedham, Massachusetts. After building a successful training and consulting business. He became the Chief Marketing Officer at Ropes & Gray LLP, a leading international law firm.

He is the co-editor and contributing author of The Lawyer's Guide to Marketing Your Practice (Second Edition), published by the American Bar Association.


Contents:

    Prologue

  1. Setting the Stage for Greatness

  2. The Essence of Great Lawyering

  3. The Common Characteristics of Great Lawyers

  4. Putting it all together -
    a Summary of the Characteristics of Great Lawyers

  5. Conclusion


"This little gem of a book sets out principles which can truly contribute to 'great lawyering' -- beneficial to attorneys in all types of practices. It's a must-read for those seeking fresh approaches to secure satisfied clients"

    - Danette Wineberg, VP, General Counsel and Secretary,
The Timberland Company

"The Essential Little Book of Great Lawyering measures 6" x 4"" and is 53 pages long. While small of stature, it is big, big, big in content. There are many "how to" become successful books out there, but ... this little jewel sums up the art of lawyering and client service in a very straightforward manner."

    - Betiayn Tursi, Editor of Marketing the Law Firm


The book ships in quantities of 1, 10, 50.

Shipping & Handling Charges:

1 Copy - $0.75
10 Copies - $3.00
50 Copies - $5.00